Iniziativa di guerrilla mktg

Evian, Live Young in London

The Battle of Big Thinking

Non ne avevo mai sentito parlare, ma è diversi anni che esiste: The Battle of Big Thinking.

"The aim of the third APG Battle of Big Thinking, in partnership with Campaign, is to celebrate thinking like this. We’ve invited more than 20 of the biggest thinkers in their fields to talk about the most interesting things going on in their worlds."

21 big brained professionisti del mondo della comunicazione (ADV, PR, Media, ecc.) hanno 15 minuti a testa per esporre idee innovative. Al termine il pubblico vota i migliori pensatori per ogni campo e incorona il Supreme Thinker dell'anno.

Carino, no?

"There will be a lot to absorb but, we promise, it will be worth it. "

The Battle of Big Thinking 2008
Thursday 6th November
The British Library, 96 Euston Road, London, NW1 2DB