Una serie di brevi interviste dell'EMS di Lugano sul tema della comunicazione di crisi.
Nella prima il bravissimo prof. Lurati intervusta Paul Argenti, della Tuck School of Business at Darmouth University (US)
Argenti: Dealing with crisis management in today's environment
Paul Argenti, Professor of Corporate Communication at Tuck School of Business at Darmouth University (US), talks about the importance of training leaders in handling a crisis, the challenges for crisis management in today's digital environment and best-managed crisis communication cases.
Suggested references for practitioners:
Argenti, P. (2013), Crisis Communication, Chapter 10 in: Corporate Communication, 6th edition, ISBN: 978-0073403175
Argenti, P. (2002), Crisis communication, lessons from 9/11, Harvard Business Review
Nella prima il bravissimo prof. Lurati intervusta Paul Argenti, della Tuck School of Business at Darmouth University (US)
Argenti: Dealing with crisis management in today's environment
Paul Argenti, Professor of Corporate Communication at Tuck School of Business at Darmouth University (US), talks about the importance of training leaders in handling a crisis, the challenges for crisis management in today's digital environment and best-managed crisis communication cases.
Suggested references for practitioners:
Argenti, P. (2013), Crisis Communication, Chapter 10 in: Corporate Communication, 6th edition, ISBN: 978-0073403175
Argenti, P. (2002), Crisis communication, lessons from 9/11, Harvard Business Review
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