I RISULTATI DI UNA RICERCA DI MARKETING SHERPA (in inglese, molto interessante)
SUMMARY: B2B marketers are adapting to the recession.
That's clear from our latest survey of marketers about their priorities and pain points for 2009.
Here are their top 5 insights on marketing in a recession. Five data charts provide a snapshot of conditions and areas of focus for this year, such as:
- Dealing with lengthening sales cycles
- Retention, analytics, and finding new audiences are top priorities
- Doing more with less
- Web 2.0 and social media marketing
- Focusing on lower-cost, high-impact lead gen tactics
Nessun commento:
Posta un commento